A Big Thank You from UBIQ

I want to start this post with a huge thank you to the wider watch community, especially the supporters of our TREK field watch campaign. We would not have made it without you.

Our first model, the DUAL SERIES 01, had a more tumultuous time gaining traction after its Kickstarter launch. Sales have been slow but steady, and the watch has consistently received praise from watch media and microbrand reviewers, which we are extremely thankful for.

Perhaps it was the success of TREK that helped more people discover our first watch. DUAL, along with UBIQ, has recently been attracting renewed attention from the community.

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Features and Mentions

ESQUIRE – Stories From Beyond the Dial
We took a closer look at the people behind some of the nation’s most compelling micro watch brands, capturing them at their most raw and unvarnished.
Read here

HARPER'S BAZAAR – 15 Singapore Watch Brands That Should Be On Your Radar
Short for “ubiquitous”, this Singapore watch brand aims to do just that—to become a part of everyone’s life with its mechanical watches that pack a punch with vibrant colour palettes.
Read here

WRIST FINDS – The 25 Best Dive Watches Under $1000 for 2025
The standout here, though, is color: the “Seaset” gradient dial flows from turquoise to deep teal, while the “Applesour” version pops with citrus-green energy. It’s a summer-ready diver with minimalist flair and real microbrand polish.
Read here

MICROBRAND WATCH – Summer’s Hottest Microbrand Watches
This isn't about vintage cues or Swiss prestige at all. It's about making something fun, wearable and absolutely chockful of personality.
Watch here

FULLY LUMED – Reasonably Priced Microbrands You’ll Actually Want to Buy
Take your 2 favourite colors, oil them in battery acid, crank up your saturation until your screen weeps, and slot that glorious chaos onto a dial and bezel kind of differently. And against all odds and logic, and maybe because of it, it works. Spectacularly.
Watch here

THE VENTRACE BLOG – Inside The Mind of UBIQ Watches
I learned that UBIQ Watches is a young brand doing things differently in many ways. So I reached out and had a long conversation with founder Drayson Phua, to talk about his origins and goals with his vibrant products.
Read here
Watch here

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Additional Reading

Elshan from Zelos did an interview for CNA Luxury which covers his beginnings to selling out 95% of 10,000 watches Zelos makes in a year. Inspiring stuff!

From Pasir Ris to the world stage: How a pastor’s son built Zelos Watches into a global microbrand
Zelos Watches is rewriting the rules of watchmaking. Armed with meteorites, submarine steel, and a fiercely loyal community, founder Elshan Tang shows how bold ideas can outshine tradition.
Read here

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Try on UBIQ Watches at WATCHPOINT

Lastly, a special shout out to WATCHPOINT

Microbrand owner Matt from Hz Watches took his passion to the next level and set up shop in the picturesque Block Arcade, right in the middle of Melbourne's watch district. WATCHPOINT is a new destination for all your watch needs, whether it be microbrand, independent, big box, or vintage.

UBIQ is proud to be part of this endeavour and you can check out the entire DUAL range in the comfort of their showroom. TREK Coralglow and Aqualight are also in-house now for you to try on!

Find them at
Shop 304, Level 3 (Access via lift 1 on Collins St entrance)
The Block Arcade, 282-284 Collins Street, Melbourne, 3000
Google Map link

Also check out their article – The Rise of Microbrands: Why Watch Enthusiasts Are Turning Away from Big Names
In recent years, a remarkable shift has unfolded in the watch enthusiast community, especially in the gap between high-end luxury watches and inexpensive mass-produced fashion watches. This market once dominated by well-known mainstream brands such as Seiko, Citizen, and Tissot continues to change, with many collectors now passionately exploring the vibrant world of microbrands—small, independent watch companies with uniquely compelling offerings.
Read here

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Stay Connected with UBIQ

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