A PASSION THAT GREW INTO A FORCE OF WILL AND OBSESSION
UBIQ (you-bik)
Founded in 2023 by Drayson Phua, a Creative Director from Singapore, our name stems from the hope that our brand will grow to be UBIQuitous in consumers' consciousness.We embrace optimism through our brand values. It is inspirational, idealistic, and infectious. It guides our decision-making process and enables us to overcome any challenge
SUSTAINABLE STYLE
In a world dominated by all things digital, mechanical watches preserve our love for the analog, offering us respite to unplug and disconnect from technology. Mechanical watches embody environmental responsibility. Operating without disposable batteries, they reduce electronic waste and are made to last generations with proper care. Complementing this commitment, our packagings are made to be 90% recyclable, contributing to a more sustainable future.
In this day and age where watches are no longer essentials, if they do not bring us a sense of joy, why bother wearing one?
Drayson Phua
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THEN
A father's passion for watches and his son's colourful and optimistic world collide to form something truly UBIQ.
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NOW
We craft stylish and enduring watches, embodying our core values of vibrancy, dynamism, and creativity.
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NEXT
We aim to transcend genres and phases with our unique sensibilities to create timepieces that defy boundaries.