How it All Began

Having owned several watches when I was younger, my passion for affordable luxury watches was re-ignited when I began searching for a well-made timepiece to wear and eventually pass down to my son. After checking out the usual suspects, most of them actually left me feeling cold. Their staid, albeit timeless designs were, in my mind, a little boring. The Tudor Black Bay 58 was a great example.

Along the way, I started my collection journey with some renowned independent watch brands like Timex and Tissot, which sparked my love for craftsmanship and unique designs. Each watch I acquired added to my appreciation for the microbrand scene and the artistry that goes into creating a truly special piece. Additionally, my research led me to discover several successful Singapore watch brands like Zelos, BOLDR, Vario, and RZE. Each of these brands offers their own unique take on design and functionality, igniting my interest in the local watch scene and inspiring me to explore the potential of creating something that truly represents our culture and vibrance.

As an experiment, I began sketching what I envisioned our microbrand timepiece could be. Inspired by my son's bright and colourful world, I reimagined that sense of vibrance and optimism through the lens of an ideal enthusiast and fashion forward watch design, and thus began the journey of bringing that vision to reality.

In this day and age where watches are no longer essentials, if they do not bring us a sense of joy, why bother wearing one?

- Drayson